Precise and effective insights
from all your customer feedback
Find every insight you need, on every topic that matters.
Whether you’re building the right arguments for your product launch, adapting your training materials or writing compelling content, the more you know, the better you act.
Synopsis mixes qualitative and quantitative data to give a clear and structured synthesis of what your audience really thinks: that’s what we call insights.
With KPIs, sentiment analysis and topic classification you can have a quick overview or a deeper view of all the verbatims from your audience.
PAIN POINTS PRIORITIZATION
💢 Focus on pain points and act on what truly hurts
Some problems hurt more than others. Detect customer feedback charged with the highest emotional intensity, so you can focus your efforts where the damage is real.
Use case: A leading automotive group boosts customer satisfaction by 10% in six months using Synopsis prioritization.
CUSTOMER JOURNEY
🧭 Map your customer experience into dynamic customer journeys
Monitor your customer experience in real-time. Build all the steps and associate them with emotional signals. With this map, detect friction points, moments of delight, and areas of improvement.
Use case: A client succeeded to obtain her budget by convincing her stakeholders thanks to the customer journey map highlighting key issues with crystal clarity.
SOCIALS AND FORUMS IMPORT
🚀 Understand your market through social media
Synopsis captures customer feedback directly from social networks and forums the moment it appears. Quickly validate your strategy during product launches, refine messaging, or activate crisis communication when needed.
Use case: Thanks to a Synopsis report, a luxury brand avoided launching a crisis communication plan after introducing new packaging, despite criticism from C-level executives.
INFLUENCER DETECTION
🌟 Turn brand love into organic growth
Your next ambassador might already be speaking about you. Synopsis identifies the most emotionally engaged voices in your audience — fans, experts, or micro-influencers — so you can amplify what’s already working.
Use case: A consumer brand discovered a passionate micro-influencer already praising their product on Instagram. By engaging with him, they triggered a 35% spike in traffic and saw a significant increase in new customer acquisition.
CROSS-LANGUAGE UNSERSTANDING
🧳 Don’t let language barriers slow you down
Multilingual feedback is no longer a blocker. Synopsis processes input in multiple languages and delivers insights in the one that matters most to you.
Use case: One client consolidated insights in English from French, Arabic, Chinese, Korean, Japanese and English feedbacks
CATEGORISATION / TAXONOMIES
🎯 Break inertia and get the organization moving
Fragmented feedback slows teams down. Synopsis automatically classifies insights by teams or other topics, allowing everyone to know exactly what to act on.
Use case: An international retailer reduced the time spent sorting feedback by a factor of 20, in order to address them to the correct teams.
Great brands inspire great communities.
That’s where real insight happens.
Our clients: Luxury - Automotive - Retail
Adopt Synopsis now
You can’t afford to invest in the wrong priorities.
You shouldn’t rely on guesswork when your customers are speaking loud and clear.
You don’t have time to read thousands of feedback lines.
Synopsis gives you clarity and speed,
so you can act fast, align teams, and make smarter decisions.